Brand
The world of the old exchange floor, reborn without hours. The tape is the live feed; the register is the personal record; the stub is the receipt; the floor is the network; the keepers are the runners. Two materials, assigned by surface: ink for the floor, paper for the register.
The wordmarkFraunces, in exactly two places
Set in Fraunces at a heavy optical size, tight: the engraver’s serif of a certificate. It appears in the wordmark and on the title line of a statement, nowhere else.
The markthe stub glyph
A sheet with a perforated edge and two ruled lines, drawn in the same stroke as the icons beside it. The favicon, the app icon, the bot’s avatar, the keeper’s health dot.
Palette
#f7f5ef — the register's ground
#14161c — text; the floor's ground
#2b4acb — the one accent
#15803d — money outcomes only
#dc2626 — money outcomes only
#9a6f1e — the GOLD chip only
Type
Instrument Sans, 400 / 500 / 600. Sentence case everywhere. No all-caps eyebrows, no accent-coloured word in a headline.
IBM Plex Mono, tabular, at every size. Units are the largest thing on any page they appear on.
The one objectfive sizes
$500.00 landed
10% becomes
0.0654SPYx
in the same wallet, seconds later
Stayed USDC$450.00 · spendable, untouched
Still heldmeasured on chain at 7 and 30 days
Arithmetic at the default rate. The first real receipt replaces this.
Full, on a receipt page and a statement. Card, in the register. Line, on the tape. Ghost, dashed, for money landed and not yet swept. Share, the image behind every public link. Nothing else on the site is allowed to look like a card: if it is not a stub it is a ruled row or a paragraph.
Voice
Declarative, short, no exclamation marks, no “unlock”, no “seamless”. A button says what happens, and the confirmation uses the same word. Nothing is a number the chain cannot back.